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Xerox Unveils Biggest Change to Its Brand in Company History

New brand connects with company’s commitment to customers, innovation

NORWALK, Conn., Jan. 7, 2008 – Xerox Corporation (NYSE: XRX) today unveiled the most sweeping transformation of its corporate identity in the company’s history. The new brand is designed to reflect today’s Xerox, a customer-centric company built on a continuing history of innovative ideas, products and services that meet the needs of businesses small to large.